What is you need in Marketing Software

There are two good reasons to adopt email marketing as a core component of your marketing campaign: It’s easy and inexpensive to create and it can deliver an impressive ROI ($44 for every $1 spent). Few marketing tools offer so much for so little.

To figure out if email marketing is right for your business, it’s critical to understand exactly what it is and how what your options are. Here’s what you need to know:

Understanding email marketing

  • Email marketing is essentially the online version of direct mail. Instead of sending fliers and coupons to a customer’s home, email marketing sends those same items digitally to a customer’s inbox.
  • Whereas the impact of direct mail can be difficult to track, email marketing lets businesses see exactly who is opening their mail and which emails are leading to sales.
  • Businesses can use email marketing in a variety of ways, from building brand loyalty and finding new customers to encouraging loyalty and repeat business.
  • With email marketing, you have a choice of do-it-yourself software or full service agencies that do all of the work for you. You can read more about the differences between the two below.

What the experts say: “Email marketing is one of the most effective methods of direct communication between a brand and its customers,” said Seamas Egan, manager of revenue operations for Campaigner. “It is the leading generator of ROI over any other type of direct marketing and can be used for multiple use cases, including promotions, informational content, social sharing, relationship management and more.”